You need sales promotion to attract new customers and hold present ones, to counteract competition, and to take advantage of opportunities revealed by your market research. Your promotional activities may include any or all of the following: advertising, publicity, public relations activities, special “sales”, (clearances, closeouts, Valentine’s Day, etc.), contests, premium awards, displays or promotional products on the business premises and at any trade shows. Promotional newsletters combined with email marketing strategies are a great way to announce a grand opening. This is a perfect example of a sales promotion activity. Promotion requires ongoing planning and execution to accomplish the following: More Small Business Promotion Here